Sell Your Ideas the Steve Jobs Way

The world's greatest innovator and storyteller made his comeback on September 9th, 2009. Steve Jobs, CEO of Apple, has elevated product debuts to an art form for more than three decades. Jobs has something to teach everyone, whether you're a CEO launching a new product, an entrepreneur pitching investors, a salesperson completing a deal, or a trainer motivating a class. Here are seven things to learn from Steve Jobs presentation style Add info about his most sucessfull presentation/ product launch iphone (Date, year, producta and how many were sold)


For each new product, Steve Jobs announces a headline—a summary. The headlines are short enough to fit into a 140-character Twitter message. Jobs, for example, simply stated, "It's the world's thinnest notebook," on introducing Apple's ultra-thin MacBook Air computer. Make a Twitter-friendly headline for your product or service. In all of your commercial communications, use it regularly.

Introduce the Antagonist

In every classic story, the hero faces up against the villain. IBM was the "enemy" in 1984. Steve Jobs told a tale before introducing the iconic 1984 television commercial. IBM aspires to be the world's leading computer firm, he stated. Apple was the one company that might stand in its way. The audience gobbled it up and went utterly berserk. This tactic of presenting a common enemy attracts fans and followers. In your speeches, create a villain so that your audience may rally around you, the hero.

Removal of Clutter

Bullet points are not used in a Steve Jobs presentation. Text and pictures, rather than simply words, are the most effective way to express information, according to neuroscientists. Only 10% of information provided to them orally is remembered. When a photo is included, the percentage jumps to 65 percent. Remove the bullet points from your presentations and replace them with more pictures.

Sell Dreams, Not Products.

True believers, like Steve Jobs, are motivated by a near-messianic ambition to create new experiences. "We're going to make the world a better place in our humble way," Jobs said on launching the iPod in 2001. Most people consider the iPod to be a music player, but Jobs sees it as a tool that can help people live better lives. The majority of people are uncomfortable expressing emotion, but people are drawn to and encouraged by passion and emotion.

Rehearse like a maniac

By any extension of the imagination, Jobs isn't a "natural" presenter. In his endeavors, he is conscientious. He and his team put in hundreds of hours of labor for a ninety-minute speech. Jobs would spend many days leading up to the event on stage, going through every detail of the presentation and spending hours on stage. He makes it look effortless after hours of grueling training.

Stick to the 10-minute limit.

According to studies, the brain feels tired after 10 minutes. People's minds will begin to tune out after that period of time. A typical Jobs presentation lasts 90 minutes, with video, demonstrations, and guest speakers every ten to fifteen minutes. Allow no place for boredom in the minds of your prospects.

Reveal a Holy Smokes moment

There is usually one moment in every Steve Jobs presentation that everyone will be talking about at the water cooler. When Jobs first debuted the MacBook Air, most people recall him extracting it from an inter-office mail. When Jobs first launched the iPod, he claimed it could hold 1,000 songs, adding to the drama (not that novel at the time). He drew a pocket from his distinctive blue jeans and added, "Did I say it fits in your pocket?" People want to know what's going on in the world and be amused at the same time. Remember to include the term "entertainment" in your sentence.

Have fun

Have a good time. Let go, grin, and enjoy sharing your narrative once the content is prepared, the slides are finished, and you've practised. Despite Apple's best efforts, things go wrong on stage from time to time, and technical issues develop. Jobs is unconcerned about anything. He'll laugh about it, crack a joke about it, tell a humorous tale about it, and then move on. He doesn't give a damn about the minor details since he's having too much fun!

Carmine Gallo stated: -” It's all about the passion. You can't inspire unless you've been inspired. And, according to Steve Jobs, passion is really important at Apple. Steve Jobs returned to Apple in 1997. After a 12-year hiatus. Apple was on the verge of going bankrupt at the moment. Steve Jobs convened a casual staff meeting. I'll show you a video of that encounter. It's casual, as evidenced by the fact that he's dressed in shorts. When he really wants to dress up, he'll put on a pair of blue jeans and a pair of sneakers.

So, have an informal worker meeting, but pay attention to how enthusiasm may help revitalise the Apple brand. It's all about values in marketing. It's a very confusing and noisy world out there. And we're not going to get an opportunity to make people remember us. There isn't one.

As a result, we must be crystal clear about what we want to know about ourselves. Our customers are curious about who Apple is and what we stand for. Where do we acquire our power? What about us, what about us? Isn't it true that we make boxes for people to get their work done, and that we do it better than practically anyone in some cases? Apple, on the other hand, is about more than that.

Apple's basic value is that we think that people who are passionate about something can change the world for the better. People who are passionate about their work. Can make the world a better place.”

You make a fantastic PowerPoint presentation with excellent messaging, and you have a hero and a villain. You do, however, have it to deliver successfully. You must be able to deliver on your expectations. This is referred to as "stage presence mastery." All excellent communicators have a powerful presence. This is a significant statistic: 65 per cent of the impression you make on someone has nothing to do with your message. It has something to do with the way you look.

Your body language and the way you say things. Body language is more important than verbal communication. The way you convey the message and how confident you are indeed noted by the audience.

There are three things that you can do today, that will help you stand out from the vast majority of public speakers and communicators.

Number one, eye contact. Make eye contact 80, 90% of the time. Do not add too much information to your presentation. If you put too many words on the slide, you're breaking eye contact. Steve Jobs rarely breaks eye contact. He will turn to a display, bring something up, and turn back to the audience. Open posture, open simply means there's nothing in between me and you.

And also hand gestures. Use hand gestures. Researchers are finding that complex thinkers use complex gestures. Be animated in voice and in the body. And finally, never forget that you are selling dreams, not products, because your customers do not care about your company.

Dream bigger, see the genius in your craziness, believe in yourself, believe in your ideas, and above all, deliver and communicate those ideas with confidence, clarity, and passion. Because it's those ideas that are going to change the world.

Fidle Is A Creative Pitch Deck Consultancy That Is Passionate About Founders’ Success In Building Long-Term Relationships Through Impactful And Legible Stories.

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